A paper, conducted by researcher in Israeli affairs Rami Abu Zubaydah, described how the Lebanese resistance movement handles the psychological warfare, or what he calls “war of awareness.”
“War of awareness is an integral part of any military struggle,” Abu Zubaydah said.
In addition to the traditional media outlets- TV, radio and newspapers-, war of awareness highly relies on social media nowadays, the paper added.
Taking the latest escalation between the Zionist entity and Lebanon as an example, Abu Zubaydah cited ‘Israel Defense’ Magazine as talking about the anti-Hezbollah messages conveyed by the Israeli occupation army to the Lebanese and Arab crowds.
In this context, ‘Israeli Defense’ highlighted the performance of the occupation army Arabic Spokesman Avichai Adraee, who relied on social media to address the target audience.
On the other side, “we can’t ignore Hezbollah’s efforts on the level of awareness,” the Algerian researcher said, noting that the group’s media outlets played vital role in affecting both the Lebanese and the Israeli public opinion.
“For example, if we look into the latest incident between the Israeli army and Hezbollah, we find out that Hezbollah-related media, including Al-Manar, were the most ones which cited Israeli media,” ‘Israel Defense’ reported.
Abu Zubaydah talked further about Hezbollah’s strike on Avivim military base last Sunday, which was in retaliation to Israeli aggression on Hezbollah post in Syria and Hezbollah media center a week earlier.
He said that even Israeli media quoted news circulated by Hezbollah-related channels on the Avivim strike.
In this context, Abu Zubayadah said that Hezbollah’s media wing managed to create “media gap” within the Zionist entity.
The researcher, meanwhile, cited the Meir Amit Intelligence and Terrorism Information Center, which elaborately talked about “Hezbollah media empire”.
The Israeli center pointed to Al-Manar TV channel as Hezbollah’s most important and highest quality media outlet that has its own website.
Al-Manar Website communicates with its audience across the world in four languages. Its main target audience are the Lebanese, then comes the Arabic/Islamic audience and finally comes the audience all over the world (audience talking English, French & Spanish), the Israeli center said, referring to the role this plays in addressing foreign audiences as part of the ‘war of awareness’ with the Israeli enemy.