The Middle East Eye (MEE) news portal reported on Wednesday that although Sarkha – or “The Cry” – claimed to be a grassroots campaign by the Alawites, it was actually created on behalf of London.
The community — from which Assad’s family hails — has played a key role in the Damascus government’s successful fight to liberate Syria from the foreign-backed militant groups wreaking havoc on the country since 2011.
Citing official documents, the MEE found that Sarkha was devised by an American company, Pechter Polls of Princeton, New Jersey, working under contract to the British government.
The contract, the report said, was initially managed by a unit at the UK’s Ministry of Defense called Military Strategic Effects and later by a British government fund called the Conflict, Stability and Security Fund (CSSF).
It added that British strategic communications officials used the term “AWBP” —the Alawite web-based platform for Sarkha, one of five main propaganda programs that the UK was operating in Syria.
According to a review of the programs in July 2016, Sarkha — whose budget from the CSSF during that financial year stood at $746,000 — was said to be aimed at creating “a safe, secure, social media platform for the Alawite people to discuss and exchange idea about their needs, lives and future roles in a post-revolutionary Syria.”
Launched in 2014, Sarkha raised concerns about what it called high casualty rates among Alawites serving in the Syrian army. It was later re-branded as a campaign called Same Pain.
One activist who was involved in the campaign said, “I do not think we were completely successful. When the campaign ended, the contact person for Alawites left for Europe.”
“This campaign had no actual impact or presence,” said a journalist in the city of Tartus.
Back in February, the MEE disclosed that the British government covertly established a network of citizen journalists across Syria during the early years of the war in an attempt to shape perceptions of the conflict.
Frequently, those recruited were unaware that they were being directed from London, the report said, adding that a number of them were killed during the crisis.